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The Different Types Of Logos & Examples

Every company wants to be perceived for the values it was set out to show. That’s why choosing the right logo from the different types of logos is a HUGE DECISION.

Firstly, it’s important to know the key differences between a logo, brand identity and a brand.

Types of logos

different types of logos

There are three main types of logos a company can choose for their business.

Notably, each type of logo has its own benefits and drawbacks. All logos can be put into the main categories of logo types, logo marks and combination marks.

Other types of logos includes, emblems and letter marks. These categories can logo fit into the same description as the main types.

The logo type

The logotypes, also known as wordmarks, are a single piece of type that prints a word, a group of separate letters, or a logo.

In a word, logotypes are font based logos. 

The logotypes usually displays the name of the company and shows that a logo doesn’t need an icon to be effective.

Google, Coca cola, and Mac makeup.

logotype examples, google, mac and cocacola

Industries logotypes are common in

  1. Fashion
  2. Beauty
  3. Entertainment


Logomark is an icon or symbol based logo that represents a brand and usually doesn’t include the company name. Logomarks is used to holistically describe icons, pictorial marks or logo symbols.

Famous logo marks include Apple, Nike and Shell.

Companies like Apple who just have a logomark started out with a more complex logo and over time adapted the logo to its simple. They already had a recognisable brand at this point.

In other words, if a company is just starting,  it maybe useful to have a combination mark logo which is adaptable over time.

logomark examples


Industries logotypes are common in

  1. Electronics
  2. Technology

Combination marks

Combination marks, simply put, combine both logotypes and logomarks. In addition, combination marks can be loosely used to describe monogram logos, emblem logos and responsive logos.  Usually, these are logos where the icon and font can be used individually, such as the Nike logo.

Combination marks are good starting point for startups and SMEs. They allow for the logo to be simplified over time. For example, KFC, Addidas and Puma. Not to mention great brands like Unilever and Mcdonalds.

combination mark logo examples

Industries logotypes are common in

Applicable in most industries and common in:

  1. Fashion
  2. Food and drink
  3. Fast-moving consumer goods (FMCG).


Generally speaking your designer should ensure your logo is well thought out with research and creativity.

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