The 2017 Top Ten Startup Logos in the UK by startteck.com
In an earlier post, we produced and released the 2017 Top Startup Logos in the UK drawing reference from the 2017 Startups 100, the list culled by Startups.co.uk, an independent online resource company in the UK. Startups.co.uk is considered as the longest running online advice platform for business in the country. It started the Top 100 search series in 2008. Their ranking is based on a scoring system that puts together volume turnover, profits, number of employees, innovations introduced, and future potential, among other factors.
We focused on that list’ Top 20 companies and proceeded to evaluate the companies’ logos, strong on the premise that these select companies may have been utilising well-crafted logos that suited snugly with their more defined startup characteristics. To ensure that the field was well covered, we sought other startups that were on equal footing with the selection, and found but one Europas awardee, Transferwise, which was declared as Europe’s No. 1 Startup in another recognition setting.
Some of these logos have stand alone fonts, logo marks, logo types, and colours that overtime can be simplified. This means they have the makings of timeless logos (see 7 actionable tips to create a timeless logo)
Criteria for the 2017 Top Ten Logos
The 2017 Top Ten Startup Logos selection was based on two identified qualities of great logos: simplicity and uniqueness. While recognising that there are other elements that go with great logo design such as versatility, timelessness, appropriateness, recall-ability and professional execution, these other qualities are presumed to be evolving with time. Simplicity and uniqueness, however, are characteristics that are readily visible and can be gauged at any time or even right from the inception of design.
We rated the logos for a maximum of 10 for simplicity and 10 for uniqueness, and the score we got is what we used to rank them into the Top Ten Logos for the period.
Here are the 2016 Top Ten Startup Logos in the UK:
The 2016 Top Ten Startup Logos in the UK
This ranking of the top ten logos were based solely on the author’s subjective appreciation of the logo designs as they impact visually. It is generally accepted that a company’s performance in the initial years is derived from its ability to validate its offerings. If this happens, the initial success of the company rubs on its marketing vehicles such as its logo. That’s when the logo begins to have a life of its own and exerts an influence on the company’s overall productivity.
But that is not to say that the logo can be set aside in the initial years. For all we know, those investments and funding may have been attracted by the presence of an appropriately executed logo. Besides, the logo has to be institutionalise from the start of operation if it is expected to represent the corporate brand that will be created.