Reduce Your Website Bounce Rates Today
Boom! new visitor lands on your website, Bow! the visitor leaves!
You’ve ONLY GOT 3-Seconds to convince a visitor to stay on your webpage.
Believe in the the 3-second rule or get the spoils of high bounce rates.
A website should be purposefully designed to combat low attention spans.
If a website doesn’t grab attention and immediately affirm what benefit it provides, its bounce rates will be high.
The visitor lost equals lost revenue.
The rule says you need to catch a site visitor’s attention within 3 seconds of landing on your site or you’ll lose them!
Research studies on visitor conversion rates have consistently proven this rule. The 3-second safe distance to crash in driving is likely where the rule stems from.
Alternatively, the 3-second chance to snap dropped food to avoid germs in dining.
First impressions last!
Here’s the Deal:
The website has now become the only visual representation of many businesses. This means that the website has become the key channel for product and service distribution in most businesses.
What showrooms and receptions used to do is now the primary role of the landing page or the home page.
That’s why it’s imperative that the design of your website be purposeful and must seriously consider the 3-second rule.
The grand purpose of a business is customer satisfaction leading to profits. Positive user experience of the products and services LEAD to customer satisfaction.
Landing pages should keep visitors engaged and happy throughout the online buying process.
We will use our design below as a casestudy.
The design grabs attention, immediately splits visitors with a call to action, informs quickly what the website does and guides their attention.
HLW’s awards was put so high as it provides social proof that aids the decision to buy or contact the company.
Assuming The Reasons for Website Visit Can Pay!
Since a visitor can either be a prospective customer or a repeat customer, we can assume that visitors come to your site to:
And certainly, the landing page cannot achieve all these single-handedly. The website can take the visitor’s hand and help them get what they wants in a very pleasing and non-threatening way.
The website takes the role of what a good sales person would do in the physical showroom.
Online sales are not complete in 3 seconds
But we can set the sale up strategically.
Here are some pointers on how to use the 3-second rule in designing your website. Particularly on how to grab visitor attention, keep them glued to the rest of the pages and how to gradually lead them to purchase.
Our guide follows the ever-useful marketing communication sequence: attention, interest, desire and action.
Notably, upon entering, the visitor is immediately treated to a search window under the headline in a clear effort to offer assistance. The color coordinates have been suitably adapted to the colour of nature
Navigation bar is located conspicuously to enable the visitor to access topics of their choice.
On top of the page is a call-to-action button ready to accommodate the visitor any moment he decides to place an order.
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