There is no better traffic than Organic searchtraffic!
Would you agree?
Organic search refers to the action of searching for information using search engines.
The results generated by the organic search is known as organic search results, as distinguished from paid results generated for ads..
If the user clicks on your result, this means an organic visit was made.
There Is A catch!
Ranking high is based on over 200 factors!
Search engines take into account more than 200 factors when deciding what websites you should be served as search results.
For example, if your website has a
GOOD LOADING SPEED
Compelling and relevant content
You can hope for high rankings when people search for keywords or phrases related to your product or service.
The first 3 search result positions usually take up to 75% of all organic traffic, so your aim is to be present there.
top search results get 75% of the traffic
Should You Pay For Ads or Go Organic?
Organic versus Paid Searches
A website that wants to be ranked high in organic search results has to work seriously hard to improve its chances of landing in the premier position on the first page.
Otherwise, you can pay ads.
Although, it is worth noting that organic search results are now segregated from the results of the paid searches, allowing searchers to now identify instantly from the results which are organic and which are paid.
How Can You Actually Utilise Organic Search?
One of the most effective ways to enhance your organic search ranking is by doing a process called search engine optimisation (SEO).
Think of it like a checklist, to get your website in top shape, error free, with the best possible content.
Here is what you need to have in order to have rankings and increased organic traffic
Domain trust – Earned by having successful customers over time, as well as mentions from other websites.
Keywords present in title and content – It’s the first signal to identify a connection between the query performed by the user and your content.
Excellent content – Containing topics and synonyms – You don’t need to repeat the keyword multiple times.
Write a really good piece of content which users will appreciate. Be creative and present your facts from an unique perspective and try to come with a solution to their query, be it informational, navigational or transactional.
Great website loading speed – Would you wait more than 5 seconds for a website to load? A bad user experience signal to Google is longer loading time. If there are two similar websites battling out for the first position in ranking, the one with the shortest load time will probably be the first.
BE Social – If your website is well represented in social media, gathering likes, shares, tweets and other signals, the search engines will consider it to be valuable (as your social followers do), and it may give it a boost in ranking.
Link building (Authority) – How can you grow an authoritative website online? Get as many people possible to link or mention your content. Be it your business partners, satisfied clients or even bloggers or influencers. Not only will this bring you traffic, it will be regarded as a vote of confidence. The stronger the source mentions you, the higher authority you will grow.
Please beware, buying links is a direct manipulation of this and you can risk bad penalties.
Brand power – Just remember that Google favors brands, and this should be an important part of the SEO or your PR team. How well is your website appreciated in the online environment? Get reviews and mentions from trustworthy sources to build a great online brand.
The best part?
Here are some important tips on how to improve your organic search performance:
Use only highly relevant content for your site. Relevance is of course related to how your site can meet your customers’ expectations.
Define your keywords. Be creative in making this list. Imagine yourself as a potential visitor coming from anywhere. How would people search for your products and services?
Be careful you do not stuff or repeat keywords irreverently. Make sure the keyword use is appropriate.
Optimize your titles. It’s the first thing search engines look at when trying to rank your page.
Don’t trick the search engine by using black hat. You may win sometimes, but the risk is not worth the prize.
Use the power of social media. If your website is liked, tweeted and shared, then Google will love it too.
Have a responsive web design, and tap the market of the mobile users. If they will appreciate it, so will the search engines.
There are a lot more possibilities you can do; some will creatively connect. The idea is to keep on thinking up ways to get the visitors coming.
How would you like your site to be search engine optimized?
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