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How To Market Health and Fitness To Millennials In 2017

selling health to millennials

Every year millions are invested in marketing to baby boomers due their higher disposable income. In 2013, 80 percent of retailers attributed nearly 50 percent of their sales to boomers. Until recently, millennials have been overlooked but in 2016, millennials are entering their peak consumption years.

Understanding the difference in how to market to millennials can be extremely important for your bottom line as times are changing. Baby boomers made shopping in shops popular with a high emphasis on customer service and face to face interaction, especially for health products like vitamins. As we move towards more of a technological age millennials are the market of the future now accounting for over 40% of all sales. Millennials are more likely to shop online and use word of mouth influence and digital technology to influence their decision making. These decisions are made in less time as millennials are more time conscious due to higher chance of working longer hours.

Millennials look online before making decisions

Millennials grew up with the internet and are used to having a wealth of information. Especially in health, they are 3 times more likely to research their symptoms, looking into what they are eating and more likely to make highly informed decisions.

This is key information if you wish to understand how to market your health products and services to millennials. A high percentage of their sales is predominantly done online due to higher working hours and the need of convenience. It’s important for you to understand how this market operates and in turn generate a new stream of incomes.

shopping online

Selling directly online

Firstly, if you do not have a ecommerce website that millennials can easily buy your products, you’re out of the race and have a lot of catching up to do. Your website should not only be easily understood but you should have a well thought sales funnel to curb cart abandonment. See how to curb cart abandonment. Millennials are known to have a lower attention span because of the wealth of information they consume daily, therefore in order to sell to them and have them actually complete the sales process you need to carefully design each page of the sales process.

Make sure the sales pages are uncluttered, clean, convincing and warming, each page should follow this format until payment and give them the opportunity to share their purchase information to their social media once they have paid in full. A trick here maybe to remind them about why this product benefits them and for them to share with friends.

Importance of a blog

If you do not have a blog you are missing out on a lot of benefits. (see how to improve your SEO)

Your health website is not just selling a product you are promoting a lifestyle, a lifestyle of health, happiness, and optimal balance of mind body and soul. Your website and the information presented should help inform and educate the visitor. This gives your website authority and creates a sense of trust with the visitor and a higher chance for them checking out your products. Blogs need to be written in a truth and unbiased way, if it’s an opinion, say so, if it’s a fact stat original source.

Work on your blog to sale pipeline. Blog post help you gain organic searches and have SEO benefits.


  1. Other key points to mention
  2. Design should be appealing
  3. You should guide the visitor on a journey
  4. The checkout process should be less than 4 pages
  5. You should be recommending like for like products
  6. You should be making sure the visitor feels happy and satisfied with their purchase

Get a free website review by StartTeck

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