The purpose of your website’s design is to create substantial positive, enticing, satisfying experiences for your visitors to induce them to try out your product or service offerings. If you are like most businesses, your website was laid initially designed to look good on a desktop or laptop, since smartphone usage began to rise only in the last few years.
Smartphones are the future of web
Statistics indicate that of the more than 3.37 Billion Internet users as of end of 2015, some 1.86 Billion (or around 55%) are smartphone users. At the rate these gadgets are being consumed, it is just a matter of time that smartphones will overtake, if they have not overtaken, PC and desktop users.
Perfecting a brand is key to client satisfaction. Helping the client bring their vision to life whilst exceeding their expectation aids to building a great reputation as a design company.
We were commissioned by Love Of Christ Generation Church C.S to create their branding. They wanted a brand that had mass appeal, was clean, meaningful, invoked the emotions of love, wealth, family and peace. They initially had no idea of creative direction but we love a challenge.
As requested, we came up with 5 initial concepts working very closely with the client (see how to create a timeless logo). A favourite was chosen and we kept making changes until the details were perfect. See the steps we took in perfecting the Love Of Christ branding.
In an era defined by fleeting attention spans and an increasing need to build meaningful relationships between companies and their customers, designing a timeless logo has always been a pivotal opportunity for brands to attract new customers.
A good logo can be of any shape or size, can be a Logotype (text-based logo) or it can be a Logomark (Icon-based logo, with possible text). What it must have, though, is a style and presentation that fits the company’s image.
Does the company require a Logotype, or it can be a Logomark, or a combination of both?
This blog post will walk you through the step-by-step process that we used to bring the EngageHealth brand to life, starting from the very beginning.
A lady from New York who wanted to bring her Healthtech start-up to life approached Startteck. She wanted a brand that will be memorable and trustworthy amongst doctors and patients with a symbol that could be used as an icon.