In the previous article, we opened up the topic on the general UX features of a good converting website; this time we’ll focus on processes and nice and non-disruptive customer journey. From landing on the website to making the payment – the user should be treated as a guest in your kingdom, offered the best treatment of their life and have only memorable experience to share with friends and family. Just like when you return home from an exotic vacation you’ve been on, you only remember the times you were happy, and as you tell your friends about it, you want to go back.
- Short and relevant checkout process
Have you ever had to fill in a looong checkout form? I know it wasn’t pleasant and you were sighing while doing this. This is the exact feeling your user is experiencing if you decided to use a long checkout form with your business. Keep it as short as possible and relevant. Don’t ask for personal details that you don’t really need.
Example: Checkout flow