We believe each logo should tell a story, either a conscious one or a subconscious one. These stories can be understood as insider secrets once explained or the logo triggers a response in the viewer.
For example, the hidden meaning behind the Nike logo is a story and a double meaning. When you see the Nike logo you notice the famous Swoosh. The swoosh could potentially trigger certain associations in our brains.
Beauty is in the eyes of the beholder. This statement holds true but with logos, a beautiful logo is a beautiful logo and there some universal qualities that make a top beauty logo.
To be in the top ten of any list is not easy, particularly in the beauty industry that has risen to a global worth of $330 Billion. Naturally, when and where growth is good, one can expect competition to become fierce especially at the top where the big and mighty players joggle for positions to be in the highest rungs.
The difference between a logo, brand identity and a brand.
As long as StartTeck has been running people have always contacted us using the terms ‘logo’, ‘branding’ and ‘brand identity’ interchangeably. It’s a common thought that they mean the same thing, but there is a big difference between a logo, brand identity and a brand. Here are their definitions.
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If you have a business and don’t have a website, you are losing out on great opportunities for your business. But before you rush out and get a cheap website done by just anyone, understand there can be a high cost of cheap website hires.
In the previous article, we opened up the topic on the general UX features of a good converting website; this time we’ll focus on processes and nice and non-disruptive customer journey. From landing on the website to making the payment – the user should be treated as a guest in your kingdom, offered the best treatment of their life and have only memorable experience to share with friends and family. Just like when you return home from an exotic vacation you’ve been on, you only remember the times you were happy, and as you tell your friends about it, you want to go back.
Short and relevant checkout process
Have you ever had to fill in a looong checkout form? I know it wasn’t pleasant and you were sighing while doing this. This is the exact feeling your user is experiencing if you decided to use a long checkout form with your business. Keep it as short as possible and relevant. Don’t ask for personal details that you don’t really need.
Have you ever had the thought that marketing efforts are costing you a lot of money? And you might be right, but failing at marketing will cost you a lot more than the initial budget. To optimize costs, we have put together a list of low-cost and effective ways to promote your business.