If you have a business, there are at least two possible representations of it: your physical store and your virtual site. Your physical location is what everybody calls your brick-and-mortar site established on the ground where your products and services may be experienced through any of the five senses prior to purchase. Your virtual site is what everybody calls your website established on the Web where your products and services are presented visually but may be experienced only after a purchase.
As the Internet gets more embedded in our human consciousness, more businesses are opting to maintain the website as the main access channel, with the physical site serving as a support facility. This being the case, the website therefore becomes the principal instrument for achieving overall business objectives. Hence, the question: