If you have a business and don’t have a website, you are losing out on great opportunities for your business. But before you rush out and get a cheap website done by just anyone, understand there can be a high cost of cheap website hires.
In the previous article, we opened up the topic on the general UX features of a good converting website; this time we’ll focus on processes and nice and non-disruptive customer journey. From landing on the website to making the payment – the user should be treated as a guest in your kingdom, offered the best treatment of their life and have only memorable experience to share with friends and family. Just like when you return home from an exotic vacation you’ve been on, you only remember the times you were happy, and as you tell your friends about it, you want to go back.
Short and relevant checkout process
Have you ever had to fill in a looong checkout form? I know it wasn’t pleasant and you were sighing while doing this. This is the exact feeling your user is experiencing if you decided to use a long checkout form with your business. Keep it as short as possible and relevant. Don’t ask for personal details that you don’t really need.
“Customers are the investors of your business. If you provide them value, they will nurture your business through their investment.” Abbas Rajani – Inbound and SEO Strategist
Entrepreneurs nowadays, focus more on their marketing rather than other aspects. Design area is mostly ignored or only considered to make your website look creative. It should, however, be done by taking usability principles and user experience into consideration. It’s needless to say that 80% of online shops are failing. How much is bad design and user experience in this percentage? A lot! We would say that more than a half of those website are failing due to bad user experience and poor user interface.
Have you ever had the thought that marketing efforts are costing you a lot of money? And you might be right, but failing at marketing will cost you a lot more than the initial budget. To optimize costs, we have put together a list of low-cost and effective ways to promote your business.
Understanding the lifeblood of a fast growing startup from the inside
AppyParking, a fast growing startup that helps you find parking bays, car parks, motorcycle, disabled and electric bays went from a £2 million valuation to a £5 million in about a year and a half. Raising over £1.5 million in January 2016 from investors. Jason Daniel Ting, was a founding member and was there from the beginning, aiding the growth first hand. He has put together the 3 essential tips for a fast growing startup.
Is marketing automation suitable for your business?
To enable us to find an answer, let’s have a quick run-through of what automation does to business.
Every business in the modern times is automated in a way with the use of computers. The machine is used to do tasks that are repetitive and data-rich, tasks which will require more hands and minds to handle, such as attendance, payroll, reports and other data-based documents.
Every year millions are invested in marketing to baby boomers due their higher disposable income. In 2013, 80 percent of retailers attributed nearly 50 percent of their sales to boomers. Until recently, millennials have been overlooked but in 2016, millennials are entering their peak consumption years.
Understanding the difference in how to market to millennials can be extremely important for your bottom line as times are changing. Baby boomers made shopping in shops popular with a high emphasis on customer service and face to face interaction, especially for health products like vitamins. As we move towards more of a technological age millennials are the market of the future now accounting for over 40% of all sales. Millennials are more likely to shop online and use word of mouth influence and digital technology to influence their decision making. These decisions are made in less time as millennials are more time conscious due to higher chance of working longer hours.
A customer has put £10,000 into their shopping cart, then suddenly they abandon their shoping cart!
They were so close, yet so far, find out how to stop losing money now.
This is totally unbelievable and unforgivable!
70% of people will abandon their shopping cart!
If your business’ main channel of promotion and distribution is your website, depending on how your website is designed and configured, only 3 out of 10 visitors who have already opted into your cart window will pay, the 7 remaining will abandon your cart!
This is the plain ugly painful truth, according to Baymard Institute, an independent web usability research institute in the UK dedicated to documenting actionable online user experience since 2009. The glaring data was compiled from 22 different statistical researches on e-commerce cart abandonment.