Branding and consumer supremacy
“It’s not me, it’s you!” What!? Yes, it’s us, it’s the consumers who rule as kings.
In a healthy market economy, only products and services that offer pleasant experiences will perform well and that is thanks to the users decisions.
Let’s think a bit about what we did today: the coffee we drank, the food we ate, what we looked at and what we drove. We do all these actions with the help of …well, brands.
Some of them make our lives easier, others make it safer.