Say you’re about to launch a new company or a new product. Say you want to start with a strong brand. Or maybe you’ve been around for a while, and , just like in your house, you’re about to do some touchups – maybe change the drapes, a bit of brand repair here and there, brand extension, rebranding.
No matter your starting point, if branding action is on your agenda, this and the subsequent articles we plan on publishing should point you in the right direction. It will be an overview of the why does brands matter, why you need one, and how establishing a brand is actually a value multiplier for your product.